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Date: June 26, 2018
Time: 08:30 AM - 05:00 PM
Members: $115.00
Sponsors: Free
Emerging: $75.00
Non-Members: $215.00
Students: $60.00
Location: Olympus Australia, Level 4, 97 Waterloo Road, Macquarie Park
Click here to register for this event


Date: Tuesday 26th June

Event start time  8.30am

Event finish time 5:00pm

Location: Olympus Australia, Level 4, 97 Waterloo Road, Macquarie Park 

Cost: Members $115, Emerging $75, Students $60, Non-Members $215  

Inclusions: Morning Tea, Lunch, Afternoon Tea


Sydney AIPP Business Workshop Day. 

Come and join Sydney members and council for a unique full day workshop designed to enlighten your business and help you grow your client list.
With professionals from the coaching/mentoring world, our own professional members Lisa Saad and Scott Portelli then rounding out the day with the wonderful world of marketing!!
Arrival and Introductions
10:45am Morning Tea 
12:30pm Lunch  
2:30pm Afternoon Tea

Session One

How to choose a business coach, finding the right mentoring help. With the world of business turning to coaching/mentoring more and more how do you choose the one right for you. Come and listen too and ask questions in a panel lead discussion about this evolving segment. 

Kathleen Ann

Kathleen Ann first began in the marketing industry over 30 years ago, a keen learner and enthusiastic about growing and being challenged in her career. This enthusiasm hasn’t changed and, as a result, Kathleen has gathered invaluable skills, gained timeless experience and has grown to understand that marketing is not just about having a great marketing concept and a good promotional strategy.
It’s about your mindset.
Combining her marketing smarts with her zest for life, Kathleen is a marketing mindset coach. With a passion for people and emotional growth, Kathleen loves leading business owners towards expansion, combining a growth mindset with proven marketing concepts and promotional strategies.

Dave Philips

Starting his first business at the age of 12, Dave instinctively recognised that understanding and satisfying his customers’ needs better than his competitors was the key to success.
Benefiting immensely in his early career through mentoring from well-known entrepreneurs, David Koch and Paul Clitheroe, Dave has over 25 years of broad-based management experience across a diverse range of industries. As a result, he has acquired deep insights into the many challenges frequently faced in small business, along with a unique skill-set that’s not only industry-agnostic, but encompasses all facets of general management.

Jacqui Whiteford

Jacqui has spent her life being intrigued by human behavior, spending her time reading, learning and attending many self-development programs, conferences and workshops to fulfill her greater purpose to help businesses grow through developing their business culture. She is living proof that after having invested in her own personal development, that she has been able to reach her own personal and career objectives.
She has worked in sales from a very young age starting in her family business and has over 22 years with a major leading financial company where she looked after clients and assisted them reach their financial goals. The last 8 of those years was with the ultra-high net worth individuals from industries such as Lawyers, Medical Specialists, Accountants, Entrepreneurs, CEO, CFO and many Company Directors.

Session Two

Sit down with Lisa Saad and Scott Portelli to see how they use Olympus gear in their businesses and day to day shooting. We will get some hands on time with gear while at Olympus and see the results from both Lisa and Scott in two very different ways. 

Lisa Saad

Lisa combines creativity , 30 year experience of industry experience and a relentless passion for the art of photography to create award-winning work that speaks for itself. Her promise of quality and experience in all platforms of digital and analogue media adds a unique flavour to her distinctive style. 
Lisa’s photographic work has gathered acclaim both locally and internationally. She is currently the 2016 AIPP Australian Professional Photographer of the Year as well as the 2017 & 2016 Victorian Photographer of the Year. Apart from over 200 awards to her name Lisa is also an Ilford Master and brand ambassador for Manfrotto, Phottix, Epson and Eizo. 
Her most recent project ‘The Anonymous Man’ series even found its way to the silver screen. Many of the pieces from the collection adorned the walls of the award-winning TV show Utopia, throughout it’s season 3 showcase. 

Scott Portelli

Scott Portelli is an international award winning wildlife, nature and underwater photographer. A member of the Australian Institute of Professional Photography (AIPP), he is regarded as a leading professional in his field. Scott has spent thousands of hours in remote locations across the globe filming and photographing wildlife, the underwater environment and wild places.
He was awarded at the prestigious Wildlife Photographer of the year in London in 2016 and announced National winner of the Sony World Photography awards 2016 and winner at Travel Photographer of the Year 2015. More recently he was awarded winner in the Animal Behaviour Category at the Australian Geographic Nature Photographer of the Year ANZANG 2017. His conservation documentary also took out 2 awards at the prestigious French Underwater Film Festival in Marseille 

Session Three

How has marketing changed in just a decade. Sit down with marketing professionals Darnelle O’Brien owner of The Kiss Agency and Olympus’s own Kristie Galea. 
Unpacking the challenges in the marketing landscape today as well as understanding your unique message and targeting your audience. 

Mark Pereira

Working with forward thinking Startups, Not-for-profit or Professional Services organisations who have a great opportunity to make a positive contribution to their customers, yet may fall short because their brand and web presence is either non-existent, digital strategy is executed poorly or there is limited resource within the current team who can take the brand and organisation to the next level.

I'm an experienced IT professional with a track record in Enterprise IT consulting, strategic advisory, project management, system integration, website development, digital marketing and training & development. 
Proven high achiever in business development who is highly customer focused. 
Ability to prepare and present to C-Suite executives, investors, clients and other stakeholders. 
A knowledgeable interface between stakeholders, IT users and cross-platform design & development teams resulting in successful outcomes.

Darnelle O’Brien

 Darnelle’s business philosophy is to “Keep It Simple”. Together with her team, Darnelle executes clever marketing solutions for K.I.S.S clients. One of her great passions is content. She writes delicious content for clients and shares her influence and knowledge through the K.I.S.S weekly blog, which is syndicated to a global audience of 2 million+ unique visitors a month.
Darnelle has over a decade’s experience generating demand and creating buzz for her clients. Her friendly nature and straight-talking attitude combined with her brilliant “marketing brain” ensures client briefs are fulfilled with energy.

Kristie Galea

I am a passionate, innovative and collaborative marketer with over 14 years’ experience in brand and product marketing. Currently leading the Olympus consumer division brand and product strategy as we redefine the industry with our range of OM-D and PEN cameras. My experience has infused me with the belief that to thrive constant innovation is required and that the journey that you take your brand, customers and business on is what matters the most.